Case Study Apple Inc. - 1151 Words

Business Context The business that I will be looking at for this assignment is Apple Inc. Apple was founded on April 1, 1976, by Steve Jobs and Steve Wozniak. They had this idea to change the way individuals perceived and saw computers, from here they launched the Apple Computer Company. A year later the Apple II computer was released into the market, in doing so this allowed Apple to establish itself as one of the high end brands in the personal computer industry. In 1980 Apple went public and John Scully was recruited as the chief executive officer. This allowed Jobs to work on other projects whilst Scully overlooked the day to day running of the company. In the mid-eighties Jobs had a major fall out with Apples board of directors and Scully. Jobs then decided to resign, during the time he was away, Apple had many products that failed and they switched CEO many times. Shortly after, Jobs was bought back and he was made interim CEO, from here on he bought Apple back into vogue by introducing new and exciting, cutting edge technological advanced products such as the iMac, iPhone and iPod. In doing so Apple now it has become one of the most recognisable consumer electronic brands. On October 5th 2011 Jobs passed away and Tim Cook took over as the CEO. Apple is a public limited company which means that its shares are available to the general public. Apple’s company stock can be purchased by anyone; these individuals have limited liability. Limited liability is a legalShow MoreRelatedCase Study : Apple Inc.1349 Words   |  6 Pages Case Analysis: APPLE INC.: IPODS AND ITUNES Donna Martinelli TEXAS CHRISTIAN UNIVERSITY September 3, 2014 Table of Contents Executive Summary..................................................................................................3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Defining the Challenge...............................................................................................3 Analyzing the case data....................Read MoreCase Study : Apple Inc. Essay1422 Words   |  6 PagesCase Study: Apple Apple Inc. focuses on the design, manufacture, and marketing of personal computers, mobile phones, multimedia devices, and portable music players. Apple Inc. offers consumers manufactured goods under the brand names Apple Watch, iPhone, iPad, Mac, iPod, and Apple TV. Enhancing the customer experience through their proprietary software applications iOS, X, OS, and watchOS brands; and services across their Apple Pay and iCloud products (Forbes.com, 2016). Explored in detail, Apple’sRead MoreApple Inc. Case Study1494 Words   |  6 PagesApple Inc. Case Study TABLE OF CONTENTS COMPANY OVERVIEW General Description Historical Outline Industry Current Challenges Ethics and Responsibility STRATEGIC INFORMATION Mission Statement Competition SWOT Analysis HISTORICAL FINANCIAL ANALYSIS Historical Financial Information Competitive Financial Analysis Summary FUTURE PLANS Competitive Advantage Recent Performance Business Environment Recommendations Zackery Butler, Connor Daugherty, Stanashia Davis, Gabrielle Drohan, and Lauren SpearsRead MoreCase Study : Apple Inc.1971 Words   |  8 PagesCritical Essay Introduction Apple Inc. is a globally recognised pioneer in the tech industry. It is a corporation that designs, develops and sells electronic products such as tablets, computers and phones. Founded by Ronald Wayne, Steve Jobs and Steve Wozniak in 1976, it is a multinational corporation with headquarters in Cupertino, California. Tim Cook has been CEO since Jobs’ passing in 2011. Labour conditions Despite its global recognition and status, Apple Inc. has come under scrutiny in recentRead MoreCase Study : Apple Inc.2083 Words   |  9 PagesBackground This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of theRead MoreCase Study : Apple Inc. Essay6014 Words   |  25 PagesIntroduction On a daily basis we all encounter all forms of technology. There are several technological corporations in the current industry but one stands out†¦.Apple Inc. Apple Inc. is an international corporation, situated in Cupertino, California. The company designs, manufactures and markets consumer electronics and computer software products. Apple is well known for its hardware products such as Macintosh computers, the iPod, the iPhone and its innovative software such as the Mac OS X operating systemRead MoreCase Study : Apple Inc.1943 Words   |  8 Pages Apple Inc was incorporated in 1977 by Steve Wozniak and Steve Jobs. As a startup company Apple Inc went through several management changes and conflicts which caused the company to lose some of its competitive advantage against companies like Dell, Gateway and Microsoft. The company designs and manufactures various products in the computer and music industry. Apple being strictly a personal computer company decided to venture into marketing other products like the iPod, a digital music player, andRead MoreApple Inc Case Study851 Words   |  4 PagesApple inc. 1) Introduction Background and summary This article present the story of Steve Jobs and it’s Apple company through two aspects. From the company history perspective and the product industry perspective. On company history side: Apple was founded by two Steves. Apple board later fired Jobs and gradually went near bankruptcy. Till 1997, Apple brought back Jobs and became the most valuable company in the world in 2012. On the product industry side, Article dig into the fieldRead MoreCase Study : Apple Inc.1417 Words   |  6 Pageschanged the world with Apple Inc Company. Both of them was out of college, they were making so much money in the computer company Apple was started with introduction of computer I computer on April 1, 1976. Apple was incorporated January 3, 1977. The Apple II was introduced on April 16, 1977 at the first West Coast computer Faire. The Apple II was chosen to be the desktop platform for the ground breaking use call spreadsheet program. He was created a business market for the Apple II and gave home usersRead MoreCase Study : Apple Inc.1732 Words   |  7 PagesApple Inc. is a California based company that was incorporated in 1977. According to University of Oregon Investment Group, â€Å"Apple operates out of 8 different segments: Desktops, Portables, iPod, iPhone, iPad, other music related products and services, peripherals and other hardware, software, service and oth er sales† (2012). According to the company’s 2013 10-K, â€Å"Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular